Rental Equipment Register Library

Innovative Product
Awards 2018

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Re-Imagining Rental

Now in its 17th year, The Rental Equipment Register Innovative Product Awards honor excellence in new product development in the equipment rental industry. The 2018 Innovative Product Awards showcase the most innovative products introduced between August 1, 2017, and July 31, 2018, and recognizes the talent and commitment of the people involved in every aspect of development, from concept through sales. The Innovative Product Award winners are selected by a panel of judges including owners and managers of equipment rental companies and other service providers to the rental equipment industry, on inventive products that ensure rental professionals and contractors are able to do their jobs more efficiently and effectively. The Innovative Product Awards honor equipment in 16 categories including computer software, air compressors, power tools, generators, earthmoving equipment, mobile elevating work platforms, material handling equipment, technology enhancements and more.

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The Innovative Product
Awards 2018
Re-Imagining Rental

RER’s 2018 Innovative Product Award Category Winners

Michael Roth
Rental Equipment Register
Contact Michael:

Michael Roth has been a professional journalist for almost 40 years, working for a variety of publications. He has worked for Rental Equipment Register (RER) for 29 years and has been editor in chief for 24 years covering the equipment rental industry full time. Roth has written tens of thousands of articles for RER, in print and online, visited many hundreds of rental businesses and the manufacturers that supply them, and interviewed thousands of industry professionals in at least a dozen countries. He has given dozens of talks and presentations about the equipment rental industry in the United States and in several other countries, in English and in Spanish, and has organized and moderated a few dozen webinars. He has attended dozens of equipment rental and equipment conventions and trade shows in several countries. Under Roth’s leadership, RER has won Jesse H. Neal Awards, Maggie Awards from the Western Publishing Association, and ASBPE awards from the American Society of Business Publication Editors. Although he frequently travels to industry events, he lives and works in Los Angeles.

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